Artists and makers are becoming increasingly aware that, just like other bigger businesses, they need to make considered choices around the packaging they use.
The most-eco-friendly packaging option is often to reuse any existing boxes, envelopes and materials you have at home. But as your small business grows, this isn’t always possible and, although using 100% recycled packaging is great for the environment, it’s not necessarily the best option for keeping your products safe, building your brand and communicating your design skills.
Educate your customers, give them clear instructions on how to reuse, return, compost, plant or recycle your packaging.
To learn more about the sustainability of flexible packaging, visit here.